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the

mu-see-um

campaign
concept

emerging technology 
concept  

he National Vision Mu-see-um is an immersive gallery experience built around one of the most powerful tools for better eye health: knowledge. Recognizing that you or someone you love may be experiencing a vision problem is often the first step toward seeking care and treatment.

Built on the idea that seeing is believing, the virtual museum transforms some of the world’s most iconic artworks through the lens of common vision conditions. Each piece simulates how an artwork might appear to someone living with a specific visual impairment, turning familiar masterpieces into opportunities for awareness, empathy, and education.

Beyond the gallery, interactive environments, including a cloudy vision room and monochromatic color spaces, allow visitors to experience vision challenges in a more immersive and tangible way.

Credit:

A work for TRG
Creative Director :Tess Pham

Motion and 3D: Steven Rice

Project Manager: Sean Donovan

Voice Narrator : Malllorie Rodak

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