Tealux Cafe entered Virginia Beach with an existing identity originally developed by Bratus Agency, where I previously worked in Vietnam. As co-owner, manager, and designer, my role has been to evolve that identity across products, campaigns, retail experience, events, and daily operations.

Working directly with customers, staff, vendors, and business performance taught me that a brand must be more than visually consistent, it needs to be flexible, recognizable, and scalable. This experience expanded my role beyond graphic design into brand stewardship, creative leadership, and commercialization.